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Spicy Growth

The newsletter by Gustavo Ruiz, CEO of Caccao, on sales, growth, networking and go-to-market.

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  1. #604 Aug 2026What does cocoa have to do with Brazil's first GTM software?The first time I've told this story: where Caccao came from, the problem we tackle and how it can increase qualified pipeline revenue in seconds. And how we're building…
  2. #512 Jul 2026The channel no one can buyWhile everyone competes for attention, the best deals are being closed through referrals. That is no coincidence.
  3. #417 Jun 2026Traditional software can no longer retain customers.How the Forward Deployment Engineer model is redefining how companies sell, retain customers and expand within accounts…
  4. #327 Jan 2026What do Airbnb, Uber and your network have in common?How the same principle that balanced producers and consumers can now turn networks into distribution assets…
  5. —15 Dec 2025Don't enter 2026 with the same funnel as 2025...Precision = Intent + Context. Action Points come from aligning intent (when to act) with context (how to act).
  6. #102 Dec 2025Channels Are Saturated. GTM Has Changed. What Now?Welcome to The Spicy Growth...relationships + intent + timing > any sales playbook.
  7. —01 Dec 2025Welcome to The Spicy GrowthHi, I'm Gus!

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